Harsith
Panneerselvam
achievement
research
paper
At Thoughtworks, I served as a key contributor across multiple high-impact marketing initiatives, focusing on user experience, process optimization, and digital strategy. My work involved designing and conceptualizing user interfaces for internal AI and reporting tools, which simplified complex processes and increased adoption across the team.
I played a pivotal role in shaping digital campaign strategies, from defining the A/B testing framework for our entry into Google video advertising to executing SEO initiatives that increased the organic reach of our video content. Furthermore, I leveraged technology to deliver actionable insights by researching and implementing a data scraping tool to automate lead generation and analysis from webinars. Through close collaboration with various teams, I helped streamline our campaign operations and enhance our digital footprint.
I designed websites for all product launches and contributed to marketing strategies to drive product growth and consumer reach. I conducted UX audits and developed emotive UX strategies to enhance the product experience. Additionally, I created illustrations for websites, handled sound engineering for video ads, and directed and edited ad shoots. My role spanned UX, UI, and marketing, ensuring a strong impact on both user experience and business success.
I created visually compelling marketing content that effectively communicated the brand and engaged customers. I analyzed sales data and user behavior to identify pain points and opportunities for enhancing the user experience. I developed data-driven marketing strategies and solved critical challenges to boost customer engagement and drive conversions.
I led the UI design for Loop, creating detailed wireframes, high-fidelity prototypes, and interactive user flows. I developed user journeys, information architecture, and mapping strategies to ensure a seamless and intuitive platform experience. I established and standardized UI element guidelines, including cards and pods, to maintain consistency across platforms, improving the user journey and engagement for over 10,000 users.
I engineered polished product demos highlighting 10 key platform features and used analytics tools to track engagement, which resulted in a 40% increase in stakeholder interest during investment discussions.
I spearheaded the end-to-end product management lifecycle of Hitha, an Agri Fintech platform, from wireframing to deployment, successfully launching the product and attracting 1,500 new users in its first month.
