Harsith
Panneerselvam
achievement
research
paper
I designed websites for all product launches and contributed to marketing strategies to drive product growth and consumer reach. I conducted UX audits and developed emotive UX strategies to enhance the product experience. Additionally, I created illustrations for websites, handled sound engineering for video ads, and directed and edited ad shoots. My role spanned UX, UI, and marketing, ensuring a strong impact on both user experience and business success.
I created visually compelling marketing content that effectively communicated the brand and engaged customers. I analyzed sales data and user behavior to identify pain points and opportunities for enhancing the user experience. I developed data-driven marketing strategies and solved critical challenges to boost customer engagement and drive conversions.
I led the UI design for Loop, creating detailed wireframes, high-fidelity prototypes, and interactive user flows. I developed user journeys, information architecture, and mapping strategies to ensure a seamless and intuitive platform experience. I established and standardized UI element guidelines, including cards and pods, to maintain consistency across platforms, improving the user journey and engagement for over 10,000 users.
I engineered polished product demos highlighting 10 key platform features and used analytics tools to track engagement, which resulted in a 40% increase in stakeholder interest during investment discussions.
I spearheaded the end-to-end product management lifecycle of Hitha, an Agri Fintech platform, from wireframing to deployment, successfully launching the product and attracting 1,500 new users in its first month.
